Часто встречаю у разных контекстологов рекомендуемый список запрещенных площадок для РСЯ. Насколько можно доверять этим спискам? Их точно можно заливать в любую рекламную кампанию сразу при старте?

На рынке сложилось заблуждение, что в контекстной рекламе есть волшебный список «плохих» площадок, которые необходимо исключать сразу при запуске РСЯ кампаний для всех тематик.

Это не верно. Площадки, которые не конвертят в одной тематике, могут отлично конвертить в другой. Плюс, все меняется, и площадки постоянно добавляют новый контент, изменяют формат, вид, место размещения рекламных блоков – и это только некоторые из факторов, которые влияют на эффективность работы рекламы. Подробно об этом можно почитать тут.

Поэтому, даже если какая-то площадка сейчас дает дорогие конверсии, и вы ее исключили, то через некоторое время стоит удалить эту площадку из запрещенных и посмотреть, как изменилась ситуация.

Дополнение от 01.02.2022. Все течет, все меняется, слишком большое количество неэффективных по нашему мнению площадок появилось в РСЯ поэтому предлагаем удалить некоторые из них еще на этапе запуска рекламной кампании.

Наш список площадок РСЯ под отключение от 01.02.2022, просто копируйте список, вносите в свою кампанию, затем проверьте нет ли конверсий в вашей кампании по данным площадкам, если есть просто уберите данную площадку из запрета: 

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